Content marketing is a way of providing value for your potential customers with the aim to cultivate relationships with them and consequently, convert them into customers. Content in this regard can be a combination of the following: articles or blog posts, videos, podcast or audio, ebooks, white papers, case studies, newsletters and infographics.
The quality of your content will help you attract new customers and sustain your current clients. For this reason, strive to create helpful, educative and practical content that your target audience can utilize to improve their lives or businesses.
How to Promote Your Business using Content Marketing
The first and most important step to initiating a content marketing plan is to build a blog. Your business blog will serve as a platform for housing your content. Once your blog is set up and running, you can start creating valuable content for your target audience. What type of content should you create? Keep reading to find out!
For example, if you’re a pet doctor who specializes in cats and dogs, create content that educates your target audience how to take good care of their animals. Write articles about: ways to deal with symptoms of a specific pet disease, how to treat or prevent certain diseases of pets, tips for keeping pets healthy, advice about the best food for pets, and product recommendation for your clients. There is no limit to the type of content you can write about your products or services as long as it pertains to your field of expertise.
Types of Content for Marketing
There are different types of content that can be used in a content marketing strategy. Below are some of them:
- Article writing
- Newsletter writing
- Case studies
- White papers
- Social media marketing
If used effectively, any of the above mentioned content format can be a powerful tool for marketing your products or services.
Distribution Channels for Spreading the Word about Your Brand
Besides your blog, there are other relevant platforms where you would want to showcase your thought leadership by submitting your content to them. These outlets are called content distribution channels.
Content distribution channels are platforms on which you submit your content after creation. For example, a blog is a channel throuhg which you publish articles, host videos, and other content. Besides your blog, there are other key places where you should submit some of your content in order to increase your visibility.
Video sharing sites like YouTube and Vimeo can be utilized for sharing videos that you create for your products or services. Create ebooks, white papers, infographics and submit them to their respective submission directories where your potential customers can go to consume them. One interesting factor about some of these distribution outlets is that some people frequent them regularly in search for valuable content. If you can submit helpful information on various distribution channels, you will be able to reach a lot of your target audience.
Additionally, social media sites such as Facebook, Twitter and LinkedIn can be used to inform your target audience about new developments on your blog as well as in your industry. Getting your content distributed on many distribution platforms will help you increase your brand awareness.
How Content Marketing Can Benefit Your Business
These days, consumers want to be well informed before spending their hard earned money on any product or service. If you’re able to provide them with valuable and helpful information that they can utilize in their decision making processes, they may perceive you as a thought leader in your niche. And as a result, they might end up buying from you. Also, the quality of your content can help you build strong relationships with your existing customers.
Furthermore, when you publish lots of content on your blog and other relevant platforms, there is likelihood that your target audience will find you on search results when they are seeking information about your products or services.
How to Get Ideas for Creating Content
Being a business owner or working in an industry for some time, you should be able to explain to an average person or a high school going lad what your products or services are about, including what they are used for, how to get the best out of them, what makes them exceptional in the market. These simple and basic topics can help you generate content ideas.
Alternatively, go to answers.yahoo.com and type the name of your business – products or services – in the search box provided. You’ll not only discover what people are asking about your offers but also find relevant answers that people have provided. Leverage this by creating content based on your findings. Plus, review the questions your existing customers have asked you previously, and create helpful content out of that.
Finally, use Google’s AdWords keyword research tool to find search terms and keywords that your target audience are likely going to use for seeking information about your products or services. And embed the keywords in your content.
How to Get the Best from Your Content Marketing Plan
One way to get the best from your content marketing effort is to include search terms or keywords in every piece of content that you create. It will make it easy for your target audience to find you on search results when they are seeking information about your products or services.
For example, if you sell “accounting software” and you’ve written an article about cheap and efficient accounting software, include the keyword “cheap accounting software” in your article. This way, Google and other search engines will rank your article appropriately for the keyword phrase“cheap accounting software.”
When potential customers are searching for “cheap accounting software” online, your article may show up on search engine result pages (SERPS). And it can help drive organic traffic to your blog.
In the cases of videos, pictures and podcast, use the same keywords “cheap accounting software” when distributing this content on their various distribution channels. Check out the Beginners Guide to SEO for more details about adding keywords in your content.
Besides embedding keywords in your content, spread the word about it on various platforms such as social bookmarking sites, and social networking outlets. Tell your friends about it, and ask them to spread the word among their friends and colleagues. Ask existing clients to do the same, too.
Content marketing is the use of different content format – articles or blog posts, newsletters, videos, podcast or audios, ebooks, white papers, infographics – as tools for providing value for your target audience and consequently, convert them into customers. Content marketing can help increase your visibility, and enhance your brand awareness.
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