A lot has been written about ways to improve the rankings of websites on search results. The amount of information on this topic alone can be so overwhelming that you’d not know where to begin.
Ranking on search results should not be that difficult. Google has a set of criteria that it uses to determine the rankings of websites or web pages. Implement these standards on your website and you’ll see a dramatic improvement of your site’s rankings.
Following are five crucial factors Google wishes you knew about ranking on search results and how you can implement them on your website.
1. Create Valuable Content
The quality of content that you publish plays significant role in your site’s rankings. Google has ways to determine how valuable your content is. One of the ways is the amounts of time that your target audience spends on your website or web pages. In other words, it tracks the number of minutes that people spend on your site. The higher the time spent on your website the better. This reduces your site’s bounce rate and improves your rankings.
Besides that, Google craves content all the time and favors websites on which regular content are published. By creating and publishing valuable content that meet the needs of your target audience, your readers will not only consume your content but will go a step further to share it with their peers who might find it useful. As a result, your content may be linked to from different platforms.
2. Use Relevant Keywords
One of Google’s main goals is to provide searchers with relevant search results based on the keywords that they use for seeking information. Unfortunately, Google cannot rank a website or web page appropriately without the use of keywords.
This is where the usage of relevant keywords becomes crucial for better ranking. By adding your target keywords to your website or web pages, Google will be able to rank your site or web pages appropriately.
For every piece of content that you create, ensure to add relevant keywords that your target audience will likely use when seeking information about your products or services.
3. Build Quality Backlinks
One of the criteria that Google uses to rank websites or web pages is the number and quality of links pointing to your site or web page. Links to a site are like votes from various sources. The higher your site’s backlinks, the greater its chances of ranking better on search results.
There are many ways to build backlinks to a website but Google doesn’t consider all of them as legitimate. So strive to build quality backlinks that will help propel your site or web pages to the top spots of search results.
One of the ways to generate quality links is through guest blogging. The best thing about this link building strategy is that it’s extremely efficient and yields quick results.
The concept of guest blogging is simple. You contact website owners that are relevant to your niche, propose to contribute to their blog by writing valuable articles for them. In your guest articles, you’ll be allowed to add a few links – 2 or 3 – pointing back to your website or desired web pages.
To get the most from guest blogging, write as many guest articles as you can. It will increase your chances of ranking better on search results.
4. Vary Your Anchor Texts
Anchor texts are a vital part of link building strategy. The words or phrases that are clickable on web pages are called anchor texts. Another factor that Google considers for ranking websites or web pages is anchor text. Ideally, your anchor texts should tell what the page being linked to is about before the reader even gets to the page. It will allow Google to rank your site or web page for the right keywords. For this reason, utilize your target keywords as anchor texts when building links to your website.
Remember, vary your anchor texts to give your links maximum ranking power. For example, if your target keyword is dog breeding, vary the keyword as follows: dog breeding lessons, dog training, pet training, train your dog, dog training tips, dog rearing or dog breeding tips. You get the idea? It will help make your links look natural to Google.
5. Avoid Keyword Stuffing
The fact that you’re required to add relevant keywords to your site doesn’t mean you should overload it with keywords without creating helpful content. Google frowns at deceitful SEO practices. And keyword stuffing is one of them.
Keyword stuffing is simply a way of tricking Google’s algorithm to rank a website or web page for certain keywords. It might work initially but will definitely be detected later. When this happens, your site may be blacklisted and disappear on search results. Don’t let this happen to you. Add your target keywords to your website and content at reasonable amounts. This should be 3-5 keywords per a web page. More than that can spell disaster for your rankings.
Google aims at making life easy for its users by providing them with relevant search results that meet their needs. Help Google achieve its goal by implementing the above tips on your website, and you wouldn’t have to worry much about your site and web pages positions on search results. Even when Google decides to roll out its regular updates.
Image credit: https://developers.google.com/custom-search/docs/start